You’ll never regret a single day if you start your own blog today.
Let me ask you this question,
Are you waiting for the right time to start a blog?
Let’s be frank here if no one has ever told you this before.
If right now you’re thinking that you’ll wait until the right time comes for you to start a blog and make money blogging, then the right time you’re waiting for may never come.
My dear reader, there has never been a better time to create a blog.
Anyone including you can set up a great looking blog today and use it to sell a product or service to anyone, in any city, on any continent.
The reason I compiled this list is because I realized that a lot of people don’t recognize what makes blogging to be so useful, powerful and also beneficial.
People give me frowned looks whenever I tell them that they can start a blog as a way of turning their hobby or passion into an online business.
Do even people make a living by blogging?
Can you really make blogging to be your career?
These are some of the questions I get asked more often.
Let’s be realistic, we already have top earning blogs.
Yes, there are full time bloggers like Darren Rowse and Matt Marshall (Venturebeat.com) who have made blogging to be their career. They make a living by blogging.
That being said, I’m not telling you to quit your job to start blogging today!
You can start a blog and always be blogging without you having to quit your job.
So, when should you quit your day job to be a full time blogger?
You should quit your job when your blog starts generating enough money to cover all your bills and also when your blog requires your full attention.
Probably you’re reading this right now because you are looking forward to start a blog.
But, do you know why you should start blogging?
Just take an example of entrepreneur Richard Branson. Although he is a successful businessman who is busy, he is always writing content for his blog and also blogging in other platforms like LinkedIn.
He interacts with readers on his blog Virgin.
Richard Branson loves sharing the latest happenings at Virgin and also what is happening in his life. Instead of spending time keeping a diary, Branson uses that time blogging.
Blogging is a powerful tool that you can use to reap a number of compelling benefits and it doesn’t matter if you’re running a small start-up business, expanding the online presence of an established company or you’re trying to spread awareness of a cause or non-profit organization.
Yahoo Business reports that over 6.7 million people and businesses publish regular blogs to their websites while a further 12 million publish blogs over social networks.
With figures like these, we can safely say that there is value to be found in blogging.
Consider the fact that 81% of consumers in the United States trust the information that they find on business blogs.
As you continue reading this blog post, you’ll realize the benefits of having a blog and the power of blogging when it comes to influencing people and customers participating in the process of building a brand’s image for the business.
The Benefits Of Having A Blog – 20 Reasons To Start Blogging Today
If you’re still wondering whether you should start blogging for your business or even for your own personal marketing, maybe you only need to discover the benefits of having a blog.
To help you out, we have put together 20 of the biggest benefits which show that blogging cannot be ignored in today’s competitive online marketing.
1.) Turning A Hobby Or Passion Into An Online Business
Are you thinking of starting a business from your hobby or passion but you don’t know how to make your hobby or your passion a business?
A blog is the most effective and simplest way you can use to make an idea come to life.
By starting your own blog, you’re able to turn your hobby or passion into an online business.
It just takes a few moments for you to start a blog from your hobby or passion.
Here are the biggest benefits you should blog your passion:
I.) You’ll Make Money Online Blogging
You’re likely to make money online blogging depending on the profitability of the niche you’re targeting that is based on your passion.
The good thing about blogging your passion is that you won’t have to create your products that you’ll be selling on your blog.
You can write reviews of the products belonging to other people that are related to the topic you’re blogging.
This way, merchants will pay you a commission for referring your readers to purchase the products you’re recommending them to purchase.
II.) You’ll Set Yourself Apart As An Expert
When you’re blogging about your passion, it means that you’ll be giving in-depth information. You you’ll be writing the topic you cherish most.
You’re willing to go the extra mile of giving valuable information to your readers.
The information research you’ll be carrying out regarding the niche you’re truly passionate about will make your readers to see your blog as being authoritative since you give them insightful knowledge that is valuable to them.
People will trust you as an expert.
III.) You Become A Better Writer
When I started blogging, I was a terrible writer. I struggled to find words to write about.
But as I continued blogging regularly about the topic I have passion for, I improved so much. I no longer encounter difficulties in finding words to write about.
Blogging about your passion makes you to be a better writer and this will eventually improve your skill of communication.
2.) Online Profile To Get Hired
After you start a blog and as more people begin noticing you as an expert, some of them will want to hire you. Some will even invite you to participate in their events and gigs.
It’s now becoming a common practice for companies to search online profiles of prospective job candidates.
This is the reason why many experts and consultants have created a blog and they’re blogging their field of professional to showcase their work.
On their blog they have published “About Us” page where they give information regarding their work experience, knowledge and qualifications.
3.) You Create Your Tribe
With a blog, you can create a tribe that you’ll lead to bring a change. The tribe will spread the idea online not because it’s forced to do so but because it’s willing to do so.
A blog can align large numbers of people who share the same interest or idea and who are willing to connect with one another so that they bring the desired positive change.
4.) Selling A Product Or Service
This might seem obvious but you may get surprised when you know how many people discount blogging as an effective sales and marketing tool.
There are many ways that your blog can improve sales.
You can include opt-in forms on your blog to grow a mailing list and in turn drive revenue through sales.
There is also the obvious choice of marketing products through your blog directly.
A blog is not the place to paste the image of a product, description and a purchase link. Instead make sure that you’re discussing the value of a product by telling your audience compelling and interesting stories about the benefits they’ll get if they purchase the product.
You should even be taking the opportunity to compare your product to less compelling products that consumers might otherwise purchase.
Use your blog as if it’s your virtual salesperson.
With the right content, you may find that your blog produces quantifiable results in a relatively short period of time.
5.) Building Authority
What do Microsoft, IBM, Google, and Samsung all have in common? They’re all businesses that hold authority in the tech world.
This means that they’re seen as points of expertise, prestige and of course knowledge.
You can achieve authority on a smaller scale, simply by blogging helpful information that is then freely available.
Write tips on how to use products in your niche, analyze industry trends and write about anything that will build you up as an authoritative leader for your market.
6.) Developing In Demand Skills
One of the benefits of having a blog is that it can help you develop in demand skills. A blog can be the perfect platform to start developing skills that can be useful for employment or your own business ventures.
You’ll find that you can pick up skills like HTML as you learn to customize and develop your blog. You might even learn more specialized functions like how to create CSS scripts.
The skills you acquire will open opportunities for you to make money online. There are organizations and people who will hire you to perform some tasks to make their blogs function the way they want.
And there are companies looking for bloggers to promote their products.
7.) Increasing Consumer Confidence
If you’re selling or promoting something online, whether it’s a full-fledged business or simply a unique product or service, blogging can help to improve consumer confidence.
A leading content marketing firm in the United Kingdom found that 60% of consumers will respond more positively to a business that maintains an active blog.
Imagine how publishing informative content to your blog every week could improve perceptions of your brand. So, the benefits of having a blog is that it is a superb platform for you to see what people really think about your business and it also gives you a voice to engage with your customers.
8.) Taking Control Of Brand Identity
It’s important to understand that whenever you market yourself or your business, you’re actually building an image for your brand.
Everything that you do online could be negatively or positively associated to your brand.
With a blog as a marketing tool that is interactive, then you have more control over building your brand in a positive light. This ensures that consumers and even competitors see you in the way that you want to be seen.
9.) Market Research
Traditional market research can be expensive, but gaining insights into the thoughts and desires of consumers is important to developing the products and services that you can easily sell.
A blog can be turned into a powerful research tool and all that is required is some creativity around the niche you choose blogging about.
Imagine a situation where you’re writing a blog post to describe one of your new products and you’re incorporating scenarios where this product will benefit consumers.
It’s impossible to serve the needs of your entire market with one product.
Incorporating a feedback form or even analyzing data from a comments’ section could help future product development and improvement.
You could even use your blog to describe how you have incorporated feedback and suggestions to create a new and improved product.
This way you have used your blog for cost effective market research and then used the same blog to market and build awareness of the new product.
At this point you should be building a clear understanding that your blog is not simply for sharing content. It can be turned into an all in one marketing, interaction and research tool.
10.) Administering An Online Survey
A blog is one of the ways you can use to get feedback from a particular group of people.
A blog makes it possible in providing you with immediate feedback.
You can also use a blog to administer an online survey.
For instance, Problogger.net did run a survey of how much money its readers try to make blogging.
Your blog will provide you with external information that comes from people who read your blog posts. The information is crucial for you in improving your business processes or in responding to concerns.
11.) Expanding Your Network
Having a network is very important for your business especially if you’re running a consultancy business. Starting a blog for your business will help you to expand your network.
When people read your blog posts containing informative information about your area of expertise and how you intend to help them, then it’s helping you to establish yourself as an expert in your field of professional.
Some of your readers and even your existing clients will share your blog posts on the social media websites including LinkedIn thus expanding your network.
Your blog will also help you to network with other experts in your field of professional.
12.) A Blog Makes You Accessible
Regardless of whether you have the time to respond personally to every comment and interaction on your blog, the fact that you have a blog for your business can make you appear accessible to customers.
Incorporating a comments section on your blog posts (articles) means that readers can ask questions and offer feedback. This will in turn stimulate conversation between readers.
Balancing your blog with two way communication will allow your audience to see you as a business or individual that is not out of touch, and most importantly, not out of reach.
The good news is that you can use autoresponder to answer emails when you’re not working. However, you should get in touch with the person who sent you the email once you resume work.
13.) Offering Advertisers With Advertising Space
Some of the advertisers will contact you to buy advertising space on your blog once they notice that your blog is receiving a lot of traffic.
This is one of the benefits you should start your own blog today.
14.) Building Rapport With A Blog
Engaging your audience is one thing and building a relationship with that same audience is another thing. Simply posting standard sales content and description of products can help to promote a business but this won’t do much to build relationships.
A blog can be more personal, more targeted and in many ways more interesting for audiences.
This is especially true if your audience is still on the fence with regards to whatever you’re offering.
Using your blog to talk to your audience on a more personal level means that they’ll form a stronger opinion about your brand and offerings.
15.) A Blog Is An Effective Way To Improve Search Engine Optimization
Search Engine Optimization (SEO) is a term covering a number of techniques that help to improve the search visibility of a blog or website.
Get your SEO right, and you’ll be rewarded with higher ranking search results for your targeted keywords. A blog will go a long way towards improving SEO when you use keywords that are relevant to your niche or the product(s) you’re selling.
But there are also other benefits.
The comments on your blog posts can tell the search engines like Bing, Yahoo and Google that your blog is receiving a lot of traffic and attention.
Regularly updating a blog also keeps your blog pages “alive” in the eyes of search engines, again this is helping you to improve the search ranking of your blog.
16.) Creating Opportunity To Share Information
There is no doubt that a blog is one of the most effective ways used currently to share information with others.
By starting your own blog and as you continue blogging, you create an opportunity for people reading your blog to share the information with others.
A blog is cost effective in covering a single subject and sharing it with people in an interactive way compared to other media outlets.
17.) Gaining Knowledge
Just as blogging can help you to build authority by sharing knowledge, it will also be an incentive and a tool to obtain that knowledge in the first place.
Blogging is competitive therefore you need to provide accurate compelling content to keep your audience interested.
To develop such content, you’ll need to:
2.) Interact with other experts in your niche (field of your professional you’re blogging about).
3.) Network with like-minded businesses.
This keeps you sharp in regards to your area of expertise. You’ll also gain insights that could help take your business in a new direction that you hadn’t previously considered.
18.) A Blog Is A Low Cost Investment
By all rights you would expect that a single tool or a technique that produces all of the above discussed benefits would be a significant financial investment.
The opposite is true however, because a blog doesn’t cost much to set up and run.
If you already own a website, then incorporating a blog only requires a time investment as you learn effective blogging techniques.
Even if you were to hire a developer to design your blog, the costs would be no higher than starting a new website. Putting as few as three hours every week to develop content and publishing it to your blog, then this would be a significant boost to your online marketing activities.
19.) Improving Your Creativity
There is a lot of creativity that is being carried out by many people who are blogging. They always get creative on how they create content, design graphics and also influencing the search engines.
When you start a blog based on what you’re truly passion about, you’re likely to improve your creativity.
You’ll think in a more creative way.
20.) Generating Backlinks
According to information published on Quikrpost.com, “Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all.”
You can start a blog and use it to generate backlinks to your static website.
By creating content that your readers will love to share on the social media sites, you’ll get many backlinks.
Other bloggers and website owners will also cite your content in their own articles by linking to your blog.
There is one more thing that you should know. . .
It’s a mistake that many people who start a blog make. You should avoid that mistake if at all you want your readers, bloggers and website owners to take your blog serious.
It’s the blogging mistake of hosting a blog for free.
You should host your blog with the best web hosting company because:
I.) By hosting your blog with the best web hosting company, your blog will always be accessible on the World Wide Web unlike if you host it for free.
II.) The best web hosting company will always backup your blog. This is important given that you can easily restore your blog once it is hacked.
III.) The best web hosting company will put your blog in a competitive advantage. It provides you with important tools to optimize your blog and also to market your blog.
Here Is My Question To You: Why Aren’t You Blogging Yet?
We have just listed and discussed 20 biggest benefits of blogging, but there are more other benefits.
Perhaps the biggest advantage of blogging is the almost endless versatility.
No effort that you put into a blog is ever wasted.
A blog is one of the most effective way you can use to gain exposure. The best part is that you have control over all of your content.
Whether it’s for increasing revenue, building brand awareness or driving subscriptions to a mailing list, once you start blogging, you’ll find that the benefits far outweigh any small investment that you put into starting and maintaining your blog.