Everybody loves free printable grocery coupons, don’t you?
Is it not just amazing how grocery coupons magically shrink the amount you owe at the store?
And because we love saving money as much as you do, we’ve put together this blog post, a video and an informative infographic about everything you need to know to start saving money using coupons.
So let me ask you…
Did you know that there are over $450 billion potential saving of coupons in circulation right now?
Okay, now you know!
My friend If you’re not using or have never used printable grocery coupons before, let me tell you:
You’re literally leaving and missing free money.
You’ll be surprised at how much money you’ll start saving each month by simply presenting your free printable store coupons whenever you purchase everyday products like groceries, coffee and toiletries.
How the Coupon Got Its Name
Coupons became quite popular during the depression, when savings of even a few pennies meant the difference between the ability to purchase something to eat or going hungry.
There is a lot of interesting facts to know when learning about how coupons started and the reason they’re such a major part of marketing today.
Coupons are items that are given to a retailer in exchange for a discount or rebate for a certain product. Long before there were Smartphones, coupons were required to be cut from places like newspapers, cereal boxes, flyers and magazines.
The French word coupé, which means “to cut” was used to create the new American term, coupon.
Controversial Historical Facts About Grocery Coupons
In 1886, an Atlanta, GA local pharmacist named John S. Pemberton created syrup to be used for a new drink. He carried some of the product to nearby Jacobs’ Pharmacy.
Carbonated water made the drink fizzy and quite tasty. Dr. Pemberton’s bookkeeper and partner, Frank Robinson, suggested the name Coca-Cola.
Handbills were handed out offering customers a glass of the new drink for free instead of the nickel being charged at the pharmacy.
That became the first coupon in the United States. Pemberton continued to add partners and sold the balance of his business in 1888, shortly before he died, to marketing expert Asa G. Candler.
Some sources credit Candler with the first flyer, although he was not involved until later. Once he bought the remaining share of Coca-Cola, he distributed thousands of flyers offering a free glass of the beverage.
The tonic was mixed and served at other pharmacies and locations with coupons for a free glass available wherever it was sold. 8,500,000 coupons by 1913 had been redeemed for a complimentary serving of what we now call Coke.
Some historians credit Post with the first grocery coupon. C.S. Post developed Grape Nuts in 1897 as a hardy breakfast food that stood up to travel and still retained its taste.
A penny coupon was released shortly after the introduction of the cereal in an effort to attract public interest and build sales.
The controversy over the first grocery coupon depends on how the word grocery is interpreted. Like coupon, the word originated from the Old French word grosserie.
The word grocery covers goods sold by a grocer. Whether the drink or the cereal wins the argument, no one can doubt the success of either company thanks to the use of coupons and a quality product!
Surprising Statistics Regarding Coupons
It’s amazing how many different types of coupons exist and how they can be used. By 2009 internet coupon redemption increased by over 250 percent!
That amount included internet grocery coupons as well as household necessities like detergent and aspirin.
- Do coupons really affect shopping habits?
305 billion coupons were distributed in 2012. Less than 5 percent were for non-food items like personal care, medications, and cleaning products.
In 2011, shoppers enjoyed an average 9.9 week expiration date for coupons. That number dropped to 9.3 weeks in 2012.
2012 coupon values dropped a penny from their worth for the previous two years.
46 percent of shoppers said they were unable to locate coupons for the products they prefer to buy.
Approximately 63.6 percent of consumers used coupons in 2007. The recession likely affected coupon habits as 79.8 percent of consumers used them regularly in 2012. An incredible 2.9 billion were redeemed!
Nearly half of the food coupons in 2012 required the purchase of two items to be valid.
Where to Find Grocery Coupons
Coupons are issued by manufacturers or stores to encourage consumers to purchase a specific brand name item or to shop at a particular store.
So, where are the best places to find grocery coupons?
1.) Printed Media
Magazines and newspapers (particularly Wednesday and Sunday editions) are the easiest place to find grocery coupons.
A whopping 76 percent of all coupons are from newspapers.
Coupon magazines are created for a number of communities and frequently include special offers from local grocery stores and supermarkets.
Consumers also find buying incentives on the back and inside the boxes of products they bring home.
2.) Mail, Internet Searches and Email
Grocery offers are included in coupon envelopes, store flyers, and on promotional postcards.
Opt-in newsletters deliver online coupons to email addresses. You can also search on the internet for online printable grocery coupons.
3.) Mobile Apps
This new form of couponing provides even more access to the best grocery coupons used across the country. Statistics show:
Mobile coupon users have increased by 10 percent since 2010.
Nearly 25 million Americans use mobile coupon apps monthly.
Shoppers are 10 times as likely to redeem mobile coupons instead of paper coupons. One reason is that they are easier to find.
4 Tips to Find Grocery Coupons
1.) Buy the Sunday and Wednesday newspaper and cut out the coupons for groceries and other supplies you use.
2.) Join the 48 million visitors who access online coupon sites (online printable grocery coupons) during the month.
3.) Join a coupon swap group to get more of the best grocery coupons for you to use.
4.) Provide customer feedback about grocery items you use to manufacturers. You could receive a coupon as a thank you or apology, depending on your input.
- Nearly 25 percent of redeemed food category coupons are ones provided by customer relations.
Fun Facts About Grocery Coupons
The Nielsen Coupon Clearing House was created in 1957 to help manage coupon redemption and develop an easier method to produce, distribute, and accept coupons.
The U.S. celebrates National Coupon Month every September.
A whopping 77 percent of savings from coupons are used to buy basic necessities.
51 percent of the households with 4 or more people use coupons.
33 percent of the households with 1 person are coupon users.
Weird Facts About Grocery Coupons
20 percent of shoppers find coupon policies confusing.
Half of all Americans clipped and used coupons in 1965, 75 percent by 1975, and 83 percent by 1997.
35 percent of people who don’t use coupons have incomes under $35,000.
5 Things to Know About Coupons That Still Surprise Consumers
1.) 22 percent of American households with annual incomes of $80,000 or more use coupons.
2.) 19 percent of American households with annual incomes of $60,000 – $79,999 use coupons.
3.) 19 percent of American households with annual incomes of $40,000 – $59,999 use coupons.
4.) Coupon redemption increased 27 percent during the Great Recession of 2009.
5.) Nearly 3.5 billion coupons were redeemed in 2011 with an average value of $1.14. Most of the coupons were food-related.
3 Reasons Coupon Use Will Continue
1.) Consumers reported feeling smarter when they use coupons to buy the brand-name and costly groceries they want or need.
2.) Approximately 60 percent of consumers use coupons during half of their shopping trips.
3.) Couponing is easier than ever! They are accessible on the internet and through apps on Smartphones and iPhones.